WE CREATE COMPELLING
BRAND STORIES & EXPERIENCES

Founded on:
Intelligence
Innovation
Culture

WHO WE ARE

We are a leading digital and communications company based in Dubai. Allure is founded at the intersection of intelligence, culture & innovation. We empower brands with PR and Marketing strategies that demands action, attention and most importantly...
Creatively driven
Process orientated
RESULTS FOCUSED

WHAT WE
DO

Advertising is saying you’re good. PR is getting someone else to say you’re good.

Your 360˚Marketing Partner.

Welcome to the age of democratized storytelling.

Create a brand that consistently delivers honest,
valuable and ongoing content to your customers.

We are a Lean, interdisciplinary team that work in close collaboration with our client. Our content and user centric, intelligence-driven strategies focuses on creating a seamless experience across all digital communications touchpoints. This unified brand experience approach results in a much more consistent, impactful, and valuable relationship with the user.

FIND OUT MORE

Featured work

DUBAI POLICE

OBJECTIVE

Raise social media awareness around the Hemaya program the ( Anti-Drug ) division of Dubai police.

SOLUTION

We developed and promoted the Hemaya clip competition, where we encourage university students to submit a short story/film and a script showcasing the detrimental effects of drug abuse on our young society both from a cultural, health and lifestyle standpoint.

We embarked on a social media campaign and organized short awareness seminars within 9 UAE prominent universities. Hemaya received over 100 submissions, and the winner was awarded 50,000 AED and a recognition award by the crown prince of Dubai during the film and photography awards in Dubai.

MINISTRY OF CABINET AFFAIRS AND THE FUTURE | UAE

OBJECTIVE

Employ social intelligence to present a report that helps in capturing and analyzing conversations and signals which can be utilized by policymakers to better understand what’s shaping the public’s narrative when it comes to new regulations aimed at the future betterment of its citizens and broader communities.

SOLUTION

Our social intelligence team suggested a draft of a trends & forecasting report which extrapolated emerging and significant voices within a predefined set of categories and their trajectories using insights from social media.

The objective of the report was to provide strategic recommendations for innovative ideas voiced by the general population by looking at shifts in the cultural environment within the UAE such as education,VAT, safety and security.

The report identified universal themes, and topics that captured spikes and shifts in public attention by size and reach of audiences engaged and how fast a story and narrative has spread.

SHERAA: SHARJAH ENTREPRENEURSHIP CENTER | UAE

OBJECTIVE

Sheraa aims to cultivate this pipeline of future changemakers by fostering a culture of an entrepreneurship community and build a globally-connected and robust ecosystem, and position Sharjah as a vibrant startup hub. The task was to help support over 100 startups tell their ideas creatively and compellingly that delivers a clear and engaging message.

SOLUTION

We developed a monthly workshop with over 20 startups to explore and examine their ideas, mission statement and help put together a compelling brand story for success,

Digital Storytelling :
Social media | Expo 2020

CHALLENGE

Create social media content edits to drive engagement and followers.

Social media Activation for Social Management – Emirates.

Trusted by

Digital thoughts

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Content is king social is inevitable

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HAVE A PROJECT IN MIND?
LEt’s talk!